December 20, 2008

$9.99 for a fat red lie

Santa Inc. rolls on, in big and small ways.
Noted in the Chicago Tribune:

A new website, www.CaptureTheMagic.com, allows you to create photos that prove beyond a doubt that jolly old St. Nick really did visit your home on Christmas Eve.

The process is simple. The result, says company spokesman Rob Weingarten, is magical.

Until I actually saw this, I was skeptical myself," he says. "But if you can upload a picture, you can produce a photo of Santa putting presents under the tree in your family room or eating cookies or standing by your fireplace. You can put him in your driveway or on your deck or at your front door. As long as you have a picture of the space, you can put Santa into it. Kids are blown away, and adults are pretty impressed as well."

The website features Santa in more than 200 sizes and poses, including standing, sitting, kneeling and even as a blur in motion, and offers tips for achieving the best results. CaptureTheMagic.com charges $9.99 for the first picture and 99 cents for additional copies.

Once the Christmas holidays are over, the company plans to turn its lens on other childhood mythic figures.

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